A User Experience Designer who loves collaborating to meet the needs of users and businesses
I've cut my teeth at the Unit, a design and strategy agency in Brighton, collaborating on projects with clients such as EDF Energy, Travelers, (the largest insurers in the US), and EDF's home management service, Hoppy.
I love to get involved in the whole process, whether it's understanding users' behaviour through research, generating ideas in design workshops or playing back findings to clients.
Landing pages fit for an insurance giant
Travelers is one of the largest insurance companies in the US and is currently establishing itself in the UK market.
Working with the team at the Unit, I helped them reimagine a series of landing pages resulted in a 50% uplift in users starting a quote and buy journey.
A blog that drives traffic for EDF Energy's home management website
In a highly competitive price comparison landscape, Hoppy needed to market themselves and build their brand to drive traffic to the site. Already maximising their paid media, they were yet to leverage their owned media through content marketing.
See how I designed a blog to drive traffic through the main site and add value for the user.
O2 World Chat
Rethinking the on-boarding experience for new users
O2 knew their World Chat app had some problems - it had a bounce rate of 84%. First time users just weren't sticking around. So O2 let me and other UXDI GA graduates loose to see how we could improve it.
My team of three redesigned the on-boarding process to communicate the benefits of the app to users and improve conversion rates.
How I work
I adapt my approach to each project, tailoring the design process to the needs of the client, the user and project constraints. My UX tool box is packed full of methods, strategies, and activities which I employ to help solve problems.
Get in touch
I'm always happy to discuss projects, past and future.
Feel free to use the form below, or drop me an email at email@example.com